Just For U Care in the Media: Published in The Age Print and Digital eEditions 30/11/2023
Just-for-u Care provides a range of professional services – with access to the managing director.
However, at Just-for-u Care, based in Heatherton, this kind of support is the norm
– a very intentional process spearheaded by the company’s founder and managing director, Gisele Edwards.
Back in 2011, Edwards was caring for her elderly mother and aunt in her home and realised there was a gap in the market for quality care at an affordable price.
She could see there were plenty of organisations offering care but none of them seemed to be providing the level of communication and personalisation that she wanted for her own family members.
“I could see how privileged my mum and aunt were to have family support,” Edwards says.
“I realised that many vulnerable, elderly and disabled people would not have been so lucky. I wanted to make a difference in people’s lives.”
In August of that year, she launched Just-for-u Care which provides a range of professional services including elderly care, disability support, specialised dementia care, domestic cleaning, respite, social support, meal preparation and transport assistance.
For Edwards, it was absolutely essential from the jump that these services were always offered and provided with clear communication and compassion.
With this ethos paramount from the outset, she has taken a very hands-on approach to her role.
“Very few, if any, other providers would receive a call or a home visit from a managing director,” Edwards says. “They often can’t believe that they call me directly and get me – they’re not just another number in the system.
“Another point of difference is that we answer the phone immediately, not allowing it more than three rings. When they call, they don’t speak to a machine, they talk to a real person.”
It’s easy to see that Edwards has used her personal experience with aged care to build the foundations of an organisation steeped in respect and communication.
When it comes to engaging with clients, she’s very aware that a one-size-fits-all solution simply isn’t viable. Therefore, Just-for-u Care approaches each client differently, ready to create tailored solutions for individual needs – “communicating with them and getting to the root of what it is that is causing them the challenges”.
“We work with the clients, their families and advocates to create a sustainable care plan to meet their needs and ensure they feel heard, understood, respected and cared for,” Edwards says.
The sector has been through a tumultuous few years but she is hopeful that her team’s personal and compassionate approach will ensure that a premium level of support is offered despite the challenges.
Just-for-u Care is set to expand into regional Victoria, and ultimately interstate as well. With such big changes afoot, Edwards remains steadfast in continuing to lead her team with positivity and a sense of hope for the future of aged care and disability in this country.
Read the Full Article From The Age Here.